Fit Me consists of foundation, concealer, pressed powder, and blush and is said to use patented "skin merge technology." Oversized shade numbers that work throughout the entire range make shopping for your shade easy. On top of shade communication through graphics, each display is equipped with testers for every shade, as well as a "fit finder," the new tool for shade shopping debuting with Fit Me.
“For us, Maybelline already has a solid face business, but we needed to recognize the shade true segment of foundation. Our research tells us that ‘the right shade for me’ and ‘needs to look natural on my skin’ remain very important to the 1,000 women we spoke to. That was a big learning — and the inspiration for the Fit Me launch,” said Ali Goldstein, vice president of U.S. marketing for Maybelline New York. -courtesy of WWD.com
No comments:
Post a Comment