Almay's new wake up makeup, as described by WWD, is a game changer. What's so special? It's a powder foundation that goes on like water, providing a cooling sensation to the skin. Perhaps inspired by MAC's Magically Cool Liquid Powder from the Venomous Villains Collection a while back, Wake Up Makeup is filled with good for your skin ingredients like coconut water, cucumbers, aloe vera and green tea - promising to leave skin looking like you got your beauty sleep. The packaging is the same pack used by Revlon ColorStay Aqua - a large jar with a slide out brush.
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