Sounds Like Magic, Guerlain!

A brightening foundation packed with skin care benefits including "luminescent water". What IS luminescent water? It's a nutrient rich water derived from a natural reservoir and supposedly super hydrating. The foundation is the first ever moisturizing and light-diffusing makeup on the market and you can get it in a gel/cream formula or just a simple cream starting in October. In the meantime, check out Guerlain's new online Makeup Platform which includes breathtaking imagery and fun videos (scroll down for a sneak peak.)

Revolutionary - Ergonomic Eyeliner

Finally, an eyeliner that works with you and not against you! The Curve by NYX is the latest innovation in liquid eyeliner. The pistol shape of the The Curve is where all the power lies allowing for creation of perfect, smooth lines.

FILM: Prada Real Fantasies F/W '12

Check out the Prada F/W 12 campaign film featuring what seems to be a look at the future from the past - Prada PR says it best: "...For the Fall/Winter 2012 lookbook Real Fantasies, Prada projects the future of fashion as a retrofitted past. Set within a dystopian society of machines and jagged geometries, genetically perfected clones roam digital colonies. Each scene depicts an antiquated landscape within a galaxy of characters engrossed in oblique and possibly deviant power dynamics."

Makeup Imitates Art: MAC Illustrated Bags!

MAC has teamed up with three brilliant illustrators to create these functional works of art. Celebrating Pop Art, Abstract and Art Deco, these limited edition makeup bags are available now at MAC. Known for his bold, expressive style, Francois Berthoud creates a Pop Art inspired bag.

These every day bags were created by Julie Verhoeven. Her signature witty style portrays abstract faces and a heavy dose of color.

Nikki Farquharson created this art deco inspired bag. The pattern appears inside and out; The black and white background really make the blue, red and yellow pop.

New Face - Lea Michele For L'Oreal

Lea Michele was just named L'Oreal's newest spokesmodel. “I’m overjoyed and beyond honored to be a part of the L’Oréal Paris family,” Michele tells People. “I’m such a fan of L’Oréal Paris not just for all of their amazing products, but for what they stand for. I’m so thankful to be a part of a television show that promotes inner beauty and self-worth. Now to be a part of this amazing family that expresses the same amazing message is such an honor.” The 26 year old Glee star joins the ranks of many amazing L'Oreal faces including Beyonce, Eva Longoria, Jennifer Lopez and Gwen Stefani. Michele's ads will debut early next year.

Inspiration! CR Fashion Book

Here's a quick video montage of the making of the CR Fashion Book (a new magazine by Carine Roitfeld which hit stands last week). The video is surreal and beautiful. Enjoy!

Inspiration: Chanel

I Love Chanel - a tribute to Erwin Blumenfeld, by Solve Sundsbo starring CHANEL Rouge Allure.

Lanvin Fall 2012 Campaign

This season, Lanvin celebrates individuals and individuality - "reality... Not reality stars."

New! Anthropologie Does Beauty

Anthropologie has just launched their very first lipstick line. The range is inspired by timeless glamour and the beautiful sentiment that "lip color is the savvy woman's greatest accessory."

Transformed! Louis Vuitton x Yayoi Kusama

Watch the transformation of the Louis Vuitton Fifth Avenue store.... inspired by Yayoi Kusama.

Inspiration: Paris!

Estee Lauder's new nail collection for Fall 2012 is inspired by the city of Paris. Take a look!

New Face: Katie Holmes For Bobbi Brown

NARS' Does Pop Art

Nars has released a sneak peak of their Holiday 2012 Collection. Inspired by Andy Warhol, the range will be released in time for the 25th Anniversary of his passing. Available at Sephora in October!

MAC Limited Editions - Office Hours

A lovely take on long wear, MAC has just introduced six new shades to their MAC Pro Longwear Lipglasses range. As always, in the style of MAC, the launch has taken on a unique concept - Office Hours. The lipglass is said to last up to six hours - a refreshingly real number for 2012 as up till now we have heard every wild claim up to 24 hours!

Nail Rock has just launched Nail Rock 3d for Fall 2012. These super dramatic and pretty amazing nail wraps go on just like the Sally Hansen nail stickers - so easy! Get them online at Nail Rock.

Tiny Bubbles! Vaseline Does Decadence

We all know the amazing skin benefits of good old fashioned Vaseline, and who doesn't love champagne... Well here we get a little of both. Vaseline has launched a limited edition flavor inspired by French champagne - Pink Bubbly! The product is housed in a newly designed Lip Therapy tin and will be available at Selfridges exclusively for a week until it's released to grocery stores. To celebrate, Vaseline created a pop up shop within Selfridges where they held party/interactive event called "Post a Toast". The launch will build on the success of last years limited edition - crème brulée.

Love And Toast Delicious Lip Balms

These lip balms by Love & Toast come in delicious sounding flavors like Cherry Lemonade, Vanilla Chai and Gin & Lime. The packaging is not only decorated with lovely illustrations, but it's made from 100% renewable resources. And! A portion of all profits go to Girls, Inc. Now that's delicious!