Every Woman Can Be Beautiful

Taken from the words of Estee Lauder herself, "Every woman can be beautiful" is not only a nice sentiment, it's the philosophy behind Estee Lauders new campaign. With Joan Smalls, Constance Jablonski and Liu Wen representing the brand, Estee Lauder has honed in on a more multi-cultural approach that is geared to attract their growing global customer. The new campaign will begin to run in June just in time for the launch of two new skincare offerings - Idealist Even Skintone Illuminator and Idealist Cooling Eye Illuminator.