In Mass - Physicians Formula Steps It Up

With the recent launch of several new products, Physicians Formula has been showing up in the front of the of the drugstore lately, instead of the back.

The new Eye Booster™ 2-in-1 Felt-Tip Eyeliner features a "high-tech" formula infused with a lash boosting serum that claims to show denser lashes within one week. Also new to eyes, Shimmer Strips - a kohl eyeliner for a high intensity look.

Youthful Wear fits in the popular, anti-aging category - a new place for the brand to play. The range includes a foundation, concealer, mattifying powder and illuminating powder. The packaging of the new items is looking modern and more impactful than the usual, more clinical, Physicians Formula packs.