Maybelline Site Re-Design

For the first time since 2007, Maybelline has re-designed their web site. The goal was to make the site more of a beauty destination site that consumers will want to visit on a daily basis, instead of just a product catalog. New features include over 60 makeup lesson videos, NYC365 - Maybelline's pick for NY's daily "it" girl, over 40 behind the scenes videos linked to end-look tutorials and of course a product catalog... not to mention many shots of the NY Skyline.

MAC Wonder Woman Collection Spring 2011

The new Wonder Woman Collection from MAC is out of this world, larger than life and fun, fun, fun! The Spring 2011 Collection hits stores February 10th and will feature several products in super-sized packaging... Jumbo Blushes, Lipglasses and an over-sized purse mirror to name a few. The shade story is neutral with some pop of color, giving a 70's inspired end-look.

“People are fascinated by the power of transformation,” said James Gager, senior vice president and creative director of MAC Worldwide. “That’s something Wonder Woman has always embodied — and so has MAC. Wonder Woman uses the power of makeup to eliminate dullness and make women beautiful, which is the role our makeup artists play in real life. And part of cosmetics is fantasy. We love showing people that you can have great fun with makeup.”
-courtesy of WWD

Almay Wake Up Makeup

Almay's new wake up makeup, as described by WWD, is a game changer. What's so special? It's a powder foundation that goes on like water, providing a cooling sensation to the skin. Perhaps inspired by MAC's Magically Cool Liquid Powder from the Venomous Villains Collection a while back, Wake Up Makeup is filled with good for your skin ingredients like coconut water, cucumbers, aloe vera and green tea - promising to leave skin looking like you got your beauty sleep. The packaging is the same pack used by Revlon ColorStay Aqua - a large jar with a slide out brush.

GeoGirl, By Walmart

Walmart is targeting eight - to 12 year olds with their new makeup brand, GeoGirl. The brand will be available in Walmart stores February 21st. It's designed with green living and technology in mind and the product names all play off texting lingo. Read more about it here.

Illamasqua Does Valentine's Day

Check out Illamasqua's new Valentintine's Day collection. The intense shades really live up to their intense names (Succubus, Scorn, and Throb!) Illamasqua says the collection is "made up of blood reds to awaken your mouths erotic sensuality." Well, ok!

Happy Friday!

Maybelline Fit Me!

Fit Me, the new face range by Maybelline hit shelves this month.
Fit Me consists of foundation, concealer, pressed powder, and blush and is said to use patented "skin merge technology." Oversized shade numbers that work throughout the entire range make shopping for your shade easy. On top of shade communication through graphics, each display is equipped with testers for every shade, as well as a "fit finder," the new tool for shade shopping debuting with Fit Me.

“For us, Maybelline already has a solid face business, but we needed to recognize the shade true segment of foundation. Our research tells us that ‘the right shade for me’ and ‘needs to look natural on my skin’ remain very important to the 1,000 women we spoke to. That was a big learning — and the inspiration for the Fit Me launch,” said Ali Goldstein, vice president of U.S. marketing for Maybelline New York. -courtesy of WWD.com