Wednesday, January 26, 2011
Almay Wake Up Makeup
Almay's new wake up makeup, as described by WWD, is a game changer. What's so special? It's a powder foundation that goes on like water, providing a cooling sensation to the skin. Perhaps inspired by MAC's Magically Cool Liquid Powder from the Venomous Villains Collection a while back, Wake Up Makeup is filled with good for your skin ingredients like coconut water, cucumbers, aloe vera and green tea - promising to leave skin looking like you got your beauty sleep. The packaging is the same pack used by Revlon ColorStay Aqua - a large jar with a slide out brush.
Wednesday, January 19, 2011
GeoGirl, By Walmart
Walmart is targeting eight - to 12 year olds with their new makeup brand, GeoGirl. The brand will be available in Walmart stores February 21st. It's designed with green living and technology in mind and the product names all play off texting lingo. Read more about it here.
Friday, January 14, 2011
Illamasqua Does Valentine's Day
Check out Illamasqua's new Valentintine's Day collection. The intense shades really live up to their intense names (Succubus, Scorn, and Throb!) Illamasqua says the collection is "made up of blood reds to awaken your mouths erotic sensuality." Well, ok!
Monday, January 10, 2011
Maybelline Fit Me!
Fit Me, the new face range by Maybelline hit shelves this month.
Fit Me consists of foundation, concealer, pressed powder, and blush and is said to use patented "skin merge technology." Oversized shade numbers that work throughout the entire range make shopping for your shade easy. On top of shade communication through graphics, each display is equipped with testers for every shade, as well as a "fit finder," the new tool for shade shopping debuting with Fit Me.
“For us, Maybelline already has a solid face business, but we needed to recognize the shade true segment of foundation. Our research tells us that ‘the right shade for me’ and ‘needs to look natural on my skin’ remain very important to the 1,000 women we spoke to. That was a big learning — and the inspiration for the Fit Me launch,” said Ali Goldstein, vice president of U.S. marketing for Maybelline New York. -courtesy of WWD.com
Fit Me consists of foundation, concealer, pressed powder, and blush and is said to use patented "skin merge technology." Oversized shade numbers that work throughout the entire range make shopping for your shade easy. On top of shade communication through graphics, each display is equipped with testers for every shade, as well as a "fit finder," the new tool for shade shopping debuting with Fit Me.
“For us, Maybelline already has a solid face business, but we needed to recognize the shade true segment of foundation. Our research tells us that ‘the right shade for me’ and ‘needs to look natural on my skin’ remain very important to the 1,000 women we spoke to. That was a big learning — and the inspiration for the Fit Me launch,” said Ali Goldstein, vice president of U.S. marketing for Maybelline New York. -courtesy of WWD.com
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